CHARLES “do BRONXS” OLIVEIRA BECOMES THE FACE OF NEW PROJECT ROCK CAMPAIGN

Former lightweight champion and fan favorite is the posterchild for hard work and dedication

The campaign celebrates the recent launch of the Project Rock 8 (Project Rock 8 Men's Training Shoes | Under Armour), the brand’s most refined and versatile trainer yet, engineered with precision and purpose to power athletes beyond their limits.

Oliveira, a former UFC Lightweight Champion and Brazilian Jiu-Jitsu black belt, brings his trademark grit and discipline to the spotlight, embodying the Project Rock ethos of hard work, no excuses, and training with intent. The Rock put the PR8’s to test himself to assure the durability, comfort, and effectiveness of the shoe. The ultra-breathable upper, responsive UA HOVR cushioning, and UA TriBase allows maximum ground contact.

Push beyond your limits with this new collaborative shoe between, Dwayne “The Rock” Johnson, Under Armour, and Seven Bucks Marketing. While adding one of the UFC’s most decorated fighters as the star of the brand in, multiple record holder, Charles Oliveira.

Project Rock 8 is available in multiple colors…Downpour Gray, Stone, and Black. The textured external heel counter adds maximum stability, while the durable outsole rubber with toe cap wraps up for support and protection for the most extreme training conditions.

The Rock’s patented Brahma Bull sported on the outer sole completes the PR8! Charles “do Bronxs” Oliveira has recorded 35 wins during his extensive MMA career, and holds records within the UFC such as, the most submission wins by a UFC fighter (16), most overall finishes (20), and the most post-fight bonuses (19).

Once the winner of 11 consecutive fights under the promotion, his discipline and resilience are showcased at the highest level of the sport each time he enters the Octagon, while his fan-friendly style has made him must-see-tv. “do Bronxs” returns to the Octagon on October 11th at UFC Fight Night 261. Oliveria headlines against Rafael Fiziev.

For more info about Project Rock 8 be sure to follow these accounts on social media @therock, @projectrock, @underarmour, and @charlesdobronxs.